Publication schedule
  • №4 August 2020
    Submission deadline: 1 June 2020
  • №5 October 2020
    Submission deadline: 5 September 2020
  • №6 December 2020
    Submission deadline: 1 November 2020

Articles by keywords "marketing"

Environmental component of consumer preferences forming in digital space

Digital economy: theory and practice
  • Year: 2019
  • Volume: 12
  • Issue: 5
  • 3
  • 532
  • Pages: 23-32

Educational service as an object of marketing and brand management

Business and marketing
  • Year: 2010
  • Issue: 5
  • 0
  • 1366
  • Pages: 178-182

Methods of management by innovative marketing of manufacturing enterprise

Business, marketing, logistics
  • Year: 2012
  • Issue: 1
  • 0
  • 942
  • Pages: 251-256

Economic analysis of marketing activities of an enterprise

Economy and management of the enterprise
  • Year: 2018
  • Volume: 11
  • Issue: 3
  • 6
  • 1162
  • Pages: 173-184

Communication space of viral video marketing

Theoretical bases of economics and management
  • Year: 2018
  • Volume: 11
  • Issue: 3
  • 3
  • 1227
  • Pages: 59-71

Customer-centric approach to business process management in the digital economy

Digital economy: theory and practice
  • Year: 2017
  • Volume: 10
  • Issue: 6
  • 171
  • 1281
  • Pages: 18-30

Strategic planning for enterpises entering foreign markets enterprises in a new economic reality

Strategic planning of the development of economic systems
  • Year: 2017
  • Volume: 10
  • Issue: 4
  • 120
  • 1132
  • Pages: 19-30

Patent research as a basis for strategic decision making in innovative activity

Innovations management
  • Year: 2017
  • Volume: 10
  • Issue: 3
  • 75
  • 1293
  • Pages: 124-132

Quality management as a tool for improving viral marketing

Business
  • Year: 2016
  • Issue: 6
  • 164
  • 1248
  • Pages: 159-165

Investigation of the influence of consumer behavior on the formation of integrated marketing communications

Economicmathematical models and tools
  • Year: 2016
  • Issue: 5
  • 182
  • 1613
  • Pages: 117-130

Marketing in the social networks: current trends and prospects

Business
  • Year: 2015
  • Issue: 6
  • 311
  • 1514
  • Pages: 166-172

An overview of the approaches to defining and solving the problem of interaction between marketing and logistics of a trade enterprise

Business
  • Year: 2015
  • Issue: 6
  • 678
  • 2027
  • Pages: 123-137

Methodological principles of coordinating marketing and logistic strategies at trade enterprise

Economy and management of the enterprise
  • Year: 2015
  • Issue: 3
  • 282
  • 1468
  • Pages: 211-220

Market mechanisms of investment attraction into development of power industry

Regional and branch economy
  • Year: 2015
  • Issue: 3
  • 381
  • 1738
  • Pages: 96-104

The model development for activating human-centred resource in marketing adaptation of enterprise

Economic & mathematical methods and models
  • Year: 2015
  • Issue: 1
  • 717
  • 1735
  • Pages: 205-213

Modern tendencies of consumer promotion in points of sales

Business
  • Year: 2014
  • Issue: 6
  • 759
  • 2231
  • Pages: 200-207

Principles of application of the valuable approach by development of the marketing concept of development of the retail trading network

Business and marketing
  • Year: 2009
  • Issue: 1
  • 0
  • 1273
  • Pages: 308-313

The analysis of approaches according to the international competitiveness of the states

Business and marketing
  • Year: 2009
  • Issue: 1
  • 0
  • 1063
  • Pages: 298-305

Simulating marketing strategy of educational services of higher school in the region

Economy and management in education
  • Year: 2009
  • Issue: 3
  • 0
  • 973
  • Pages: 369-376

Strategic factors of a competitiveness increase of the enterprises of the baking industry

Business and marketing
  • Year: 2009
  • Issue: 3
  • 0
  • 1234
  • Pages: 329-333

The contents and stages of marketing product management

Business and marketing
  • Year: 2009
  • Issue: 3
  • 0
  • 1251
  • Pages: 319-325

The choice of product management problem solving method by expert system

Economic & mathematical methods and models
  • Year: 2009
  • Issue: 4
  • 0
  • 999
  • Pages: 246-253

Directions of increase of efficiency of the marketing policy of the enterprise in the conditions of financial crisis

Business and marketing
  • Year: 2009
  • Issue: 6
  • 0
  • 967
  • Pages: 152-156

A cognitive model of organization’s marketing activity on a consulting market

Economic & mathematical methods and models
  • Year: 2010
  • Issue: 3
  • 0
  • 1311
  • Pages: 217-222

Estimation of efficiency of marketing communications on the basis of brand awareness

Business and marketing
  • Year: 2010
  • Issue: 3
  • 0
  • 1149
  • Pages: 166-171

Corporate culture as a part of corporate cost management

Economy and management of the enterprise
  • Year: 2010
  • Issue: 3
  • 0
  • 1284
  • Pages: 65-68

Implementing marketing concept in international education

Economy and management in education
  • Year: 2010
  • Issue: 5
  • 0
  • 1264
  • Pages: 249-254

Risk plan network marketing companies and economic security

Risk-management
  • Year: 2010
  • Issue: 6
  • 0
  • 1234
  • Pages: 246-249

Risk-uncertainty notion analysis

Risk-management
  • Year: 2010
  • Issue: 6
  • 0
  • 1071
  • Pages: 242-245

The generalized scheme of solving marketing tasks of product management

Business and marketing
  • Year: 2010
  • Issue: 6
  • 0
  • 1103
  • Pages: 214-219

The expert and consumer appraisal of a retail business competitive position

Economy and management of the enterprise
  • Year: 2010
  • Issue: 6
  • 0
  • 1065
  • Pages: 84-88

A&posteriori consumer segmentation using cluster analysis

Business and marketing
  • Year: 2011
  • Issue: 1
  • 0
  • 1085
  • Pages: 217-221

Parameters of solving methods of marketing tasks of product planning

Business and marketing
  • Year: 2011
  • Issue: 1
  • 0
  • 1056
  • Pages: 211-217

THE main stages of the development of marketing strategies for companies of coal power plants

Business and marketing
  • Year: 2011
  • Issue: 2
  • 0
  • 1144
  • Pages: 175-181

Some problems of marketing influence on enterprise’s innovativeness

Business and marketing
  • Year: 2011
  • Issue: 4
  • 0
  • 1239
  • Pages: 242-245

Formation of logistical system of sales development of enterprise by the expansion on the international markets

Logistics
  • Year: 2011
  • Issue: 5
  • 1
  • 1124
  • Pages: 251-255

Efficiency of customer relationshipprogram in new product development

Business and marketing
  • Year: 2011
  • Issue: 5
  • 0
  • 1134
  • Pages: 213-215

Marketingaudit: the conceptual approaches to the organizing and doing

Business, marketing, logistics
  • Year: 2012
  • Issue: 1
  • 1
  • 1149
  • Pages: 266-269

Foreign experience of territorial marketing and the development of it in Russia

Business and marketing
  • Year: 2012
  • Issue: 2
  • 0
  • 944
  • Pages: 177-179

Territorial education system: effectiveness of management and investment

Economy and management in education
  • Year: 2012
  • Issue: 3
  • 0
  • 873
  • Pages: 189-193

Estimation peculiarities of efficiency of marketing activity of a sociallyoriented company

Business and marketing
  • Year: 2012
  • Issue: 3
  • 0
  • 842
  • Pages: 112-116

Management development company based on the concept  of marketing potential

Economy and management of the enterprise
  • Year: 2012
  • Issue: 4
  • 0
  • 790
  • Pages: 91-95

Management supply chain in the foreign market

World economy
  • Year: 2012
  • Issue: 5
  • 0
  • 811
  • Pages: 49-54

From product marketing to service marketing: the stages in the service marketingmix development

Business and marketing
  • Year: 2013
  • Issue: 1
  • 953
  • 2411
  • Pages: 130-132

Marketing and management

Business and marketing
  • Year: 2013
  • Issue: 1
  • 473
  • 1500
  • Pages: 120-124

The marketing policy of the russian  manufacturer in the conditions of joining os Russia to the WTO

Business and marketing
  • Year: 2013
  • Issue: 3
  • 488
  • 1788
  • Pages: 131-139