Educational service as an object of marketing and brand management

Business and marketing

Consideration by the author of educational service as object of purchase and sale has allowed to allocate from the marketing point of view of feature of educational services and the market of educational services. Interaction in the market of educational services is presented in the form of two marketing triangles reflecting communications and interaction between participants of the market. Features of educational services as object of a brand management are revealed and brand "formula" in the market of educational services is defined.