Modern tendencies of consumer promotion in points of sales
The study contains the results of research of the advertisers who actively facilitate consumer promotion in points of sales and who use sales materials in advertising for point-of-sale terminal dressing. Provided are the estimated expenses for sales promotion and points of sale advertising in 2013 in Russia. Indicated are the vital purposes of sales promotion, methods, frequency of events, categories of stimulated participants, actions duration, the scale, the applied means of marketing communications. Presented is the list of commodity categories in which actions for stimulation and advertising in points of sales are most actively used. Quoted are the variants of advertising materials for points of sales in highest demand with advertisers in Russia.