π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
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Year: 2011 Issue: 5 (132)
17 193285
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UDK: 339.138
Article type: Research Article
Publication schedule
  • №2 April 2023
    Submission deadline: 15 March 2023
  • №3 June 2023
    Submission deadline: 1 May 2023
  • №4 August 2023
    Submission deadline: 1 June 2023
  • №5 October 2023
    Submission deadline: 11 September 2023
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  • 2022, Volume 15 Issue 4 Full text

Efficiency of customer relationshipprogram in new product development

Business and marketing
Authors:
Shmeleva Yulia A.
Abstract:

Article describes the methodology of efficiency estimation of customer relationship program in new product development.

Key words:
EFFICIENCY ESTIMATION CUSTOMER RELATIONSHIP MARKETING NEW PRODUCT DEVELOPMENT
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