Marketing and management

Business and marketing
Authors:
Dubolazov Victor A. Salkutsan Sergey V.
Abstract:

The concepts of marketing and marketing management are presented. The aims and the functions of marketing are described. The definition of management is analyzed and the place of marketing plan in the management process is shown. Author provides a classification of marketing plan. The economic and mathematical model for the choice of actions to be included in marketing plan is offered.