Simulating marketing strategy of educational services of higher school in the region

Economy and management in education
Authors:
Abstract:

On the basis of the stated main marketing task of educational services (ES) the authors research a new problem in which the consumer of ES is considered to be an investor. In the process ofeconomic-mathematical simulating of the task of efficient management of ES marketing it is offered to appreciate investment attraction of higher schools-competitors. Receiving such appreciations is a rather complicated problem. To solve it in practice the approximation method should be used