Publication schedule
  • №1 February 2022
    Submission deadline: 15 January 2022
  • №2 April 2022
    Submission deadline: 1 March 2022
Klimin Anastasiy I.

Features of reach of target audience at advertising placing in the internet

Economic & mathematical methods and models
  • Year: 2012
  • Issue: 2
  • 0
  • 1729
  • Pages: 220-224

Optimization of placing of a series of advertisements

Economic & mathematical methods and models
  • Year: 2011
  • Issue: 4
  • 0
  • 2545
  • Pages: 273-276

Methods of account of advertising forgetting at calculation of indicators of media planning

Economic & mathematical methods and models
  • Year: 2011
  • Issue: 3
  • 3
  • 2512
  • Pages: 228-234

Methods of reach calculation of focus audience planning at media mix use

Business and marketing
  • Year: 2011
  • Issue: 2
  • 0
  • 2312
  • Pages: 198-202

Brand management

Opinions. Responses. Comments
  • Year: 2010
  • Issue: 6
  • 1
  • 2302
  • Pages: 313-314

Estimation of efficiency of marketing communications on the basis of brand awareness

Business and marketing
  • Year: 2010
  • Issue: 3
  • 0
  • 2484
  • Pages: 166-171

Perfection of the design procedure of coverage of target audience in media planning

Business and marketing
  • Year: 2009
  • Issue: 6
  • 0
  • 2186
  • Pages: 148-152

Toolkit for the estimation of effect and efficiency of marketing communications

The finance, taxes and book keeping
  • Year: 2009
  • Issue: 3
  • 0
  • 2226
  • Pages: 298-306

Break-even analysis at formation of the budget on marketing communication

The finance, taxes and book keeping
  • Year: 2008
  • Issue: 1
  • 0
  • 2201
  • Pages: 192-197

Modern tendencies of consumer promotion in points of sales

Business
  • Year: 2014
  • Issue: 6
  • 763
  • 3075
  • Pages: 200-207

The analysis of approaches according to the international competitiveness of the states

Business and marketing
  • Year: 2009
  • Issue: 1
  • 0
  • 2451
  • Pages: 298-305