Publication schedule
- №3 June 2026Submission deadline: 4 May 2026
- №4 August 2026Submission deadline: 8 June 2026
- №5 October 2026Submission deadline: 7 September 2026
- №6 December 2026Submission deadline: 5 November 2026
Latest issues
Features of reach of target audience at advertising placing in the internet
- Year: 2012
- Issue: 2
- 0
- 6670
- Pages: 220-224
Methods of account of advertising forgetting at calculation of indicators of media planning
- Year: 2011
- Issue: 3
- 3
- 8144
- Pages: 228-234
Methods of reach calculation of focus audience planning at media mix use
- Year: 2011
- Issue: 2
- 0
- 7601
- Pages: 198-202
Estimation of efficiency of marketing communications on the basis of brand awareness
- Year: 2010
- Issue: 3
- 0
- 7824
- Pages: 166-171
Perfection of the design procedure of coverage of target audience in media planning
- Year: 2009
- Issue: 6
- 0
- 7484
- Pages: 148-152
Toolkit for the estimation of effect and efficiency of marketing communications
- Year: 2009
- Issue: 3
- 0
- 7635
- Pages: 298-306
Break-even analysis at formation of the budget on marketing communication
- Year: 2008
- Issue: 1
- 0
- 7622
- Pages: 192-197
The analysis of approaches according to the international competitiveness of the states
- Year: 2009
- Issue: 1
- 0
- 7769
- Pages: 298-305
Analysis of the use of the blue ocean strategy in Russian companies
- Year: 2024
- Volume: 17
- Issue: 2
- 45
- 4353
- Pages: 147-162