Klimin Anastasiy I.
Publication schedule
-
№3 June 2023Submission deadline: 1 May 2023
-
№4 August 2023Submission deadline: 1 June 2023
-
№5 October 2023Submission deadline: 11 September 2023
Latest issues
- 2023, Volume 16 Issue 2 Full text
- 2023, Volume 16 Issue 1 Full text
- 2022, Volume 15 Issue 6 Full text
- 2022, Volume 15 Issue 5 Full text
Features of reach of target audience at advertising placing in the internet
- Year: 2012
- Issue: 2
- 0
- 2565
- Pages: 220-224
Methods of account of advertising forgetting at calculation of indicators of media planning
- Year: 2011
- Issue: 3
- 3
- 3708
- Pages: 228-234
Methods of reach calculation of focus audience planning at media mix use
- Year: 2011
- Issue: 2
- 0
- 3514
- Pages: 198-202
Estimation of efficiency of marketing communications on the basis of brand awareness
- Year: 2010
- Issue: 3
- 0
- 3622
- Pages: 166-171
Perfection of the design procedure of coverage of target audience in media planning
- Year: 2009
- Issue: 6
- 0
- 3361
- Pages: 148-152
Toolkit for the estimation of effect and efficiency of marketing communications
- Year: 2009
- Issue: 3
- 0
- 3322
- Pages: 298-306
Break-even analysis at formation of the budget on marketing communication
- Year: 2008
- Issue: 1
- 0
- 3285
- Pages: 192-197
Modern tendencies of consumer promotion in points of sales
- Year: 2014
- Issue: 6
- 764
- 4021
- Pages: 200-207
The analysis of approaches according to the international competitiveness of the states
- Year: 2009
- Issue: 1
- 0
- 3576
- Pages: 298-305