Publication schedule
  • №5 October 2025
    Submission deadline: 10 September 2025
  • №6 December 2025
    Submission deadline: 3 November 2025

Articles by keywords "marketing"

Environmental component of consumer preferences forming in digital space

Digital economy: theory and practice
  • Year: 2019
  • Volume: 12
  • Issue: 5
  • 19
  • 5587
  • Pages: 23-32

Educational service as an object of marketing and brand management

Business and marketing
  • Year: 2010
  • Issue: 5
  • 0
  • 6927
  • Pages: 178-182

Methods of management by innovative marketing of manufacturing enterprise

Business, marketing, logistics
  • Year: 2012
  • Issue: 1
  • 0
  • 5136
  • Pages: 251-256

Economic analysis of marketing activities of an enterprise

Economy and management of the enterprise
  • Year: 2018
  • Volume: 11
  • Issue: 3
  • 40
  • 6373
  • Pages: 173-184

Communication space of viral video marketing

Theoretical bases of economics and management
  • Year: 2018
  • Volume: 11
  • Issue: 3
  • 32
  • 6145
  • Pages: 59-71

Customer-centric approach to business process management in the digital economy

Digital economy: theory and practice
  • Year: 2017
  • Volume: 10
  • Issue: 6
  • 236
  • 6096
  • Pages: 18-30

Strategic planning for enterpises entering foreign markets enterprises in a new economic reality

Strategic planning of the development of economic systems
  • Year: 2017
  • Volume: 10
  • Issue: 4
  • 143
  • 5852
  • Pages: 19-30

Patent research as a basis for strategic decision making in innovative activity

Innovations management
  • Year: 2017
  • Volume: 10
  • Issue: 3
  • 80
  • 5967
  • Pages: 124-132

Quality management as a tool for improving viral marketing

Business
  • Year: 2016
  • Issue: 6
  • 169
  • 5675
  • Pages: 159-165

Investigation of the influence of consumer behavior on the formation of integrated marketing communications

Economicmathematical models and tools
  • Year: 2016
  • Issue: 5
  • 199
  • 6142
  • Pages: 117-130

Marketing in the social networks: current trends and prospects

Business
  • Year: 2015
  • Issue: 6
  • 344
  • 6243
  • Pages: 166-172

An overview of the approaches to defining and solving the problem of interaction between marketing and logistics of a trade enterprise

Business
  • Year: 2015
  • Issue: 6
  • 683
  • 6524
  • Pages: 123-137

Methodological principles of coordinating marketing and logistic strategies at trade enterprise

Economy and management of the enterprise
  • Year: 2015
  • Issue: 3
  • 290
  • 6317
  • Pages: 211-220

Market mechanisms of investment attraction into development of power industry

Regional and branch economy
  • Year: 2015
  • Issue: 3
  • 392
  • 6919
  • Pages: 96-104

The model development for activating human-centred resource in marketing adaptation of enterprise

Economic & mathematical methods and models
  • Year: 2015
  • Issue: 1
  • 727
  • 6281
  • Pages: 205-213

Modern tendencies of consumer promotion in points of sales

Business
  • Year: 2014
  • Issue: 6
  • 765
  • 6818
  • Pages: 200-207

Principles of application of the valuable approach by development of the marketing concept of development of the retail trading network

Business and marketing
  • Year: 2009
  • Issue: 1
  • 0
  • 6579
  • Pages: 308-313

The analysis of approaches according to the international competitiveness of the states

Business and marketing
  • Year: 2009
  • Issue: 1
  • 0
  • 6438
  • Pages: 298-305

Simulating marketing strategy of educational services of higher school in the region

Economy and management in education
  • Year: 2009
  • Issue: 3
  • 0
  • 6149
  • Pages: 369-376

Strategic factors of a competitiveness increase of the enterprises of the baking industry

Business and marketing
  • Year: 2009
  • Issue: 3
  • 0
  • 6627
  • Pages: 329-333

The contents and stages of marketing product management

Business and marketing
  • Year: 2009
  • Issue: 3
  • 0
  • 6438
  • Pages: 319-325

The choice of product management problem solving method by expert system

Economic & mathematical methods and models
  • Year: 2009
  • Issue: 4
  • 0
  • 6575
  • Pages: 246-253

Directions of increase of efficiency of the marketing policy of the enterprise in the conditions of financial crisis

Business and marketing
  • Year: 2009
  • Issue: 6
  • 0
  • 6394
  • Pages: 152-156

A cognitive model of organization’s marketing activity on a consulting market

Economic & mathematical methods and models
  • Year: 2010
  • Issue: 3
  • 0
  • 6798
  • Pages: 217-222

Estimation of efficiency of marketing communications on the basis of brand awareness

Business and marketing
  • Year: 2010
  • Issue: 3
  • 0
  • 6514
  • Pages: 166-171

Corporate culture as a part of corporate cost management

Economy and management of the enterprise
  • Year: 2010
  • Issue: 3
  • 0
  • 6830
  • Pages: 65-68

Implementing marketing concept in international education

Economy and management in education
  • Year: 2010
  • Issue: 5
  • 0
  • 6770
  • Pages: 249-254

Risk plan network marketing companies and economic security

Risk-management
  • Year: 2010
  • Issue: 6
  • 0
  • 6630
  • Pages: 246-249

Risk-uncertainty notion analysis

Risk-management
  • Year: 2010
  • Issue: 6
  • 0
  • 6161
  • Pages: 242-245

The generalized scheme of solving marketing tasks of product management

Business and marketing
  • Year: 2010
  • Issue: 6
  • 0
  • 6413
  • Pages: 214-219

The expert and consumer appraisal of a retail business competitive position

Economy and management of the enterprise
  • Year: 2010
  • Issue: 6
  • 0
  • 6710
  • Pages: 84-88

A&posteriori consumer segmentation using cluster analysis

Business and marketing
  • Year: 2011
  • Issue: 1
  • 0
  • 6554
  • Pages: 217-221

Parameters of solving methods of marketing tasks of product planning

Business and marketing
  • Year: 2011
  • Issue: 1
  • 0
  • 6314
  • Pages: 211-217

THE main stages of the development of marketing strategies for companies of coal power plants

Business and marketing
  • Year: 2011
  • Issue: 2
  • 0
  • 6588
  • Pages: 175-181

Some problems of marketing influence on enterprise’s innovativeness

Business and marketing
  • Year: 2011
  • Issue: 4
  • 0
  • 6204
  • Pages: 242-245

Formation of logistical system of sales development of enterprise by the expansion on the international markets

Logistics
  • Year: 2011
  • Issue: 5
  • 1
  • 6389
  • Pages: 251-255

Efficiency of customer relationshipprogram in new product development

Business and marketing
  • Year: 2011
  • Issue: 5
  • 0
  • 6349
  • Pages: 213-215

Marketingaudit: the conceptual approaches to the organizing and doing

Business, marketing, logistics
  • Year: 2012
  • Issue: 1
  • 1
  • 5065
  • Pages: 266-269

Foreign experience of territorial marketing and the development of it in Russia

Business and marketing
  • Year: 2012
  • Issue: 2
  • 0
  • 4929
  • Pages: 177-179

Territorial education system: effectiveness of management and investment

Economy and management in education
  • Year: 2012
  • Issue: 3
  • 0
  • 5036
  • Pages: 189-193

Estimation peculiarities of efficiency of marketing activity of a sociallyoriented company

Business and marketing
  • Year: 2012
  • Issue: 3
  • 0
  • 5293
  • Pages: 112-116

Management development company based on the concept  of marketing potential

Economy and management of the enterprise
  • Year: 2012
  • Issue: 4
  • 0
  • 5036
  • Pages: 91-95

Management supply chain in the foreign market

World economy
  • Year: 2012
  • Issue: 5
  • 0
  • 4956
  • Pages: 49-54

From product marketing to service marketing: the stages in the service marketingmix development

Business and marketing
  • Year: 2013
  • Issue: 1
  • 976
  • 6449
  • Pages: 130-132

Marketing and management

Business and marketing
  • Year: 2013
  • Issue: 1
  • 475
  • 5720
  • Pages: 120-124

The marketing policy of the russian  manufacturer in the conditions of joining os Russia to the WTO

Business and marketing
  • Year: 2013
  • Issue: 3
  • 491
  • 5765
  • Pages: 131-139