Perfection of the design procedure of coverage of target audience in media planning

Business and marketing

Reach calculation - one of the problems in mediaplanning, solved by various methods. In article the method of calculation on the basis of use of the information on the sizes of target groups of mass-media and their double crossings is offered. Correction factors of the account of crossings of higher order, than the second are calculated, at calculation of reach by newspapers and radio stations.