SPbPU Journal. Economics
St. Petersburg State Polytechnical University Journal. Economics Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2304-9774
ISSN online 2618-8678
en Английский
Version for the visually impaired
Author Tikhonov Dmitry V.
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Publication schedule
  • №3 June 2021
    Submission deadline: 15 April 2021
  • №4 August 2021
    Submission deadline: 10 June 2021
  • №5 October 2021
    Submission deadline: 6 September 2021
  • №6 December 2021
    Submission deadline: 8 November 2021
Latest issues
Tikhonov Dmitry V.

Methods of reach calculation of focus audience planning at media mix use

Business and marketing
Klimin A.I. Tikhonov D.V.
  • Year: 2011
  • Issue: 2
  • 0
  • 1803
  • Pages: 198-202

To the question on the likelihood approach in media planning

Business and marketing
Tikhonov D.V.
  • Year: 2010
  • Issue: 2
  • 0
  • 1780
  • Pages: 176-181