Publication schedule
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№5 October 2025Submission deadline: 10 September 2025
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№6 December 2025Submission deadline: 3 November 2025
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№1 February 2026Submission deadline: 12 January 2026
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№2 April 2026Submission deadline: 9 March 2026
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№3 June 2026Submission deadline: 4 May 2026
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№4 August 2026Submission deadline: 8 June 2026
Latest issues
- 2025, Volume 18 Issue 4 Full text
- 2025, Volume 18 Issue 3
- 2025, Volume 18 Issue 2 Full text
- 2025, Volume 18 Issue 1 Full text
Features of reach of target audience at advertising placing in the internet
- Year: 2012
- Issue: 2
- 0
- 5416
- Pages: 220-224
Methods of account of advertising forgetting at calculation of indicators of media planning
- Year: 2011
- Issue: 3
- 3
- 6843
- Pages: 228-234
Methods of reach calculation of focus audience planning at media mix use
- Year: 2011
- Issue: 2
- 0
- 6418
- Pages: 198-202
Estimation of efficiency of marketing communications on the basis of brand awareness
- Year: 2010
- Issue: 3
- 0
- 6609
- Pages: 166-171
Perfection of the design procedure of coverage of target audience in media planning
- Year: 2009
- Issue: 6
- 0
- 6278
- Pages: 148-152
Toolkit for the estimation of effect and efficiency of marketing communications
- Year: 2009
- Issue: 3
- 0
- 6373
- Pages: 298-306
Break-even analysis at formation of the budget on marketing communication
- Year: 2008
- Issue: 1
- 0
- 6429
- Pages: 192-197
Modern tendencies of consumer promotion in points of sales
- Year: 2014
- Issue: 6
- 765
- 6923
- Pages: 200-207
The analysis of approaches according to the international competitiveness of the states
- Year: 2009
- Issue: 1
- 0
- 6532
- Pages: 298-305
Analysis of the use of the blue ocean strategy in Russian companies
- Year: 2024
- Volume: 17
- Issue: 2
- 31
- 2430
- Pages: 147-162