Klimin Anastasiy I.
Publication schedule
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№6 December 2024Submission deadline: 8 November 2024
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№1 February 2025Submission deadline: 15 January 2025
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№2 April 2025Submission deadline: 10 March 2025
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№3 June 2025Submission deadline: 1 May 2025
Latest issues
- 2024, Volume 17 Issue 5 Full text
- 2024, Volume 17 Issue 4 Full text
- 2024, Volume 17 Issue 3 Full text
- 2024, Volume 17 Issue 2 Full text
Features of reach of target audience at advertising placing in the internet
- Year: 2012
- Issue: 2
- 0
- 4085
- Pages: 220-224
Methods of account of advertising forgetting at calculation of indicators of media planning
- Year: 2011
- Issue: 3
- 3
- 5444
- Pages: 228-234
Methods of reach calculation of focus audience planning at media mix use
- Year: 2011
- Issue: 2
- 0
- 5190
- Pages: 198-202
Estimation of efficiency of marketing communications on the basis of brand awareness
- Year: 2010
- Issue: 3
- 0
- 5389
- Pages: 166-171
Perfection of the design procedure of coverage of target audience in media planning
- Year: 2009
- Issue: 6
- 0
- 5039
- Pages: 148-152
Toolkit for the estimation of effect and efficiency of marketing communications
- Year: 2009
- Issue: 3
- 0
- 5071
- Pages: 298-306
Break-even analysis at formation of the budget on marketing communication
- Year: 2008
- Issue: 1
- 0
- 5119
- Pages: 192-197
Modern tendencies of consumer promotion in points of sales
- Year: 2014
- Issue: 6
- 765
- 5567
- Pages: 200-207
The analysis of approaches according to the international competitiveness of the states
- Year: 2009
- Issue: 1
- 0
- 5250
- Pages: 298-305
Analysis of the use of the blue ocean strategy in Russian companies
- Year: 2024
- Volume: 17
- Issue: 2
- 15
- 834
- Pages: 147-162