π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2782-6015
en Английский
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  • №6 December 2024
    Submission deadline: 8 November 2024
  • №1 February 2025
    Submission deadline: 15 January 2025
  • №2 April 2025
    Submission deadline: 10 March 2025
  • №3 June 2025
    Submission deadline: 1 May 2025

Articles by keywords "COVERAGE"

Perfection of the design procedure of coverage of target audience in media planning

Business and marketing
Klimin A.I.
  • Year: 2009
  • Issue: 6
  • 0
  • 5012
  • Pages: 148-152

Methods of reach calculation of focus audience planning at media mix use

Business and marketing
Klimin A.I. Tikhonov D.V.
  • Year: 2011
  • Issue: 2
  • 0
  • 5166
  • Pages: 198-202