π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2782-6015
en Английский
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Publication schedule
  • №3 June 2023
    Submission deadline: 1 May 2023
  • №4 August 2023
    Submission deadline: 1 June 2023
  • №5 October 2023
    Submission deadline: 11 September 2023

Articles by keywords "brand"

Regional branding: assessment of the use of new development tools in modern conditions

Regional and branch economy
Aleksandrova A. I. Gorushkina S.N.
  • Year: 2023
  • Volume: 16
  • Issue: 2
  • 0
  • 91
  • Pages: 37-51

Issues of improving competitiveness of organizations in conditions of overcoming digital inequality

Digital economy: theory and practice
Rozhdestvenskaia E.M. Yarina P.A.
  • Year: 2021
  • Volume: 14
  • Issue: 1
  • 170
  • 2103
  • Pages: 34-46

Estimation of influence brands color on its perception

Business and marketing
Nickiforov V.V.
  • Year: 2009
  • Issue: 1
  • 0
  • 3477
  • Pages: 303-305

Educational service as an object of marketing and brand management

Business and marketing
Popov G.U.
  • Year: 2010
  • Issue: 5
  • 0
  • 4048
  • Pages: 178-182

Innovative channels of place brand promotion

Innovations management
Kulibanova V.V. Teor T.R.
  • Year: 2017
  • Volume: 10
  • Issue: 6
  • 59
  • 2768
  • Pages: 162-171

Innovative place branding tools: definition, essence, implementation mechanism

Business
Kulibanova V.V. Teor T.R.
  • Year: 2016
  • Issue: 6
  • 2697
  • 7189
  • Pages: 122-129

Substantiation for classified feature of private labels

Business and marketing
Nickiforov V.V.
  • Year: 2009
  • Issue: 2
  • 0
  • 3615
  • Pages: 228-231

Toolkit for the estimation of effect and efficiency of marketing communications

The finance, taxes and book keeping
Klimin A.I. Zakharova A.A.
  • Year: 2009
  • Issue: 3
  • 0
  • 3328
  • Pages: 298-306

The peculiarities of brending in the software market

Business and marketing
Galstyan A.Sh. Shiyanova A.A.
  • Year: 2009
  • Issue: 6
  • 0
  • 3380
  • Pages: 177-181

Analysis of approaches to the assessment capitalization brand

Business and marketing
Fominih V.V.
  • Year: 2010
  • Issue: 3
  • 0
  • 3563
  • Pages: 189-192

Estimation of efficiency of marketing communications on the basis of brand awareness

Business and marketing
Klimin A.I.
  • Year: 2010
  • Issue: 3
  • 0
  • 3632
  • Pages: 166-171

Virtualization of the market as institutional imperative of new economics

Theoretical bases of economics and management
Demina S.P.
  • Year: 2012
  • Issue: 2
  • 0
  • 2664
  • Pages: 22-24