π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2782-6015
en Английский
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  • №3 June 2025
    Submission deadline: 1 May 2025
  • №4 August 2025
    Submission deadline: 2 June 2025
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    Submission deadline: 10 September 2025
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Articles by keywords "MEDIA PLAN"

Perfection of the design procedure of coverage of target audience in media planning

Business and marketing
Klimin A.I.
  • Year: 2009
  • Issue: 6
  • 0
  • 5683
  • Pages: 148-152

Advertising campaign optimization based on media planning theory

Economic & mathematical methods and models
Yuriev V.N.
  • Year: 2012
  • Issue: 2
  • 0
  • 4662
  • Pages: 137-141