π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
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  • №5 October 2023
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Articles by keywords "MEDIA MIX"

Methods of reach calculation of focus audience planning at media mix use

Business and marketing
Klimin A.I. Tikhonov D.V.
  • Year: 2011
  • Issue: 2
  • 0
  • 3860
  • Pages: 198-202