Smart culture: problems and factors of development

Digital economy: theory and practice

The work is aimed at assessing the problems and prospects for the development of “smart culture” as a direction of “digital city” or “smart city”. The relevance of the study increases due to the adoption of the national project “Culture”, aimed at increasing the population’s attendance of cultural organizations and increasing the population’s access to digital cultural resources, primarily such as theaters, museums and others. The aim of the work is to identify problems in the development of the “smart culture” direction and to assess the factors contributing to its development by the example of assessing the indicators of the state of culture in the Siberian Federal District and Novosibirsk Oblast. The analysis and evaluation used statistical analysis of such indicators that reflect the activities of cultural organizations. In addition to the statistical analysis, unofficial information was collected, such as surveys of specialists responsible for maintaining the websites of theaters and museums in large cities. As a result of the study, the dynamics of indicators of the number of professional theaters, viewers, and the share of theaters with websites in Novosibirsk Oblast, the Siberian Federal District, and Russia are analyzed. According to the results of the survey and the analysis of specialized sites, the distribution of dates for the development of theater sites in large cities was obtained. The distribution of Russian theaters by type of activity, namely musical, dramatic, puppet, and others, has been carried out. As a result, in each federal district, the authors identified conditionally new types of theaters combining different types of activities and having lower indicators of digitalization, for example, the lack of websites. The analysis showed that despite the visits restrictions, the “smart culture” project is developing, and its relevance is only increasing. For example, all the theaters of major cities in Russia possess a website. Such measures as the development of websites and information portals that increase the accessibility of events (performances, expositions, etc.) for the population are in demand. The evaluation of the dates of the sites creation allowed us to determine the period of their creation from 2004 to 2019 for all theaters, with the exception of new forms of theatrical activity that need support in digitalization.