Formation of the strategic map of business management on the basis of the concept of digital transformation of business
Large-scale penetration of modern information technologies into the modern human life also causes transformation business of the sector, which consists in transition from the traditional enterprise to the hi-tech company whose cornerstone is the digital strategy. The purpose of the study consists in substantiating why businesses have to make a transition to conducting their activities on a digital platform. Currently, digital technologies and their broad application created opportunities for considerably new business models, unique experience with human resources and optimization of internal processes of the enterprise. The modern approach to management of an economic entity depends on a set of factors, the primary being human resources, software and hardware systems, and organizational and legal procedures. To achieve the desirable changes in business transformation, it is necessary to create a favorable business environment where skills and abilities of employees are best developed and positive morale is built. A focus on these aspects is very important as management of intellectual and digital potentials and the accumulated knowledge acquires increasing value in modern conditions. Forming priorities about technologies and digital transformational systems plays a smaller role in comparison with the value of human capacity of the enterprise, that is, the employees capable to generate and operate the organizational process. Proper intellectualization changes the specifics of work of divisions: from functional performers to strategic business partners. Thus, with skillful and effective management, human potential is one of the main factors of success of the enterprise. The aspect of training and growth in the system of the enterprise subsequently defines the infrastructure which the manager has to construct for ensuring growth and development in the long term. Digital transformation changes thinking and consciousness of employees and dictates the need to search for new and adaptations of the existing models of management which are the basis for future competitiveness. It is possible to achieve long-term success and stability of the enterprise by using advanced digital methods with competent and effective management today. Thus, the essence of developing the digital sphere consists in a progressive and steady corporate culture on an equal basis with transformational technological initiatives.