π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2782-6015
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Articles by keywords "MINIMIZATION OF THE BUDGET ON ADVERTIZING"

Methods of account of advertising forgetting at calculation of indicators of media planning

Economic & mathematical methods and models
Klimin A.I.
  • Year: 2011
  • Issue: 3
  • 3
  • 5419
  • Pages: 228-234