π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2782-6015
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Publication schedule
  • №5 October 2023
    Submission deadline: 15 September 2023
  • №6 December 2023
    Submission deadline: 6 November 2023
  • №1 February 2024
    Submission deadline: 15 January 2024

Articles by keywords "ADVERTISING"

Methodical approaches to innovative development management of advertising companiesin digital economy

Management of innovations and investments
Yashin S. N Ambartsumjan A. E.
  • Year: 2018
  • Volume: 11
  • Issue: 6
  • 17
  • 2793
  • Pages: 153-163

Toolkit for the estimation of effect and efficiency of marketing communications

The finance, taxes and book keeping
Klimin A.I. Zakharova A.A.
  • Year: 2009
  • Issue: 3
  • 0
  • 3649
  • Pages: 298-306

Economic-mathematical pattern of the effectiveness of enterprise advertising activity assessment in the circumstances of investment risk

Economic & mathematical methods and models
Konstantinov I.I. Bogomolova I.P.
  • Year: 2009
  • Issue: 6
  • 0
  • 3816
  • Pages: 170-176

Advertising campaign optimization based on media planning theory

Economic & mathematical methods and models
Yuriev V.N.
  • Year: 2012
  • Issue: 2
  • 0
  • 2658
  • Pages: 137-141

Features of reach of target audience at advertising placing in the internet

Economic & mathematical methods and models
Klimin A.I.
  • Year: 2012
  • Issue: 2
  • 0
  • 2716
  • Pages: 220-224

Formation of advertizing manipulations  by consumer consciousness, advertisers, market

Business and marketing
Potolokova M.O. Gurushkin P.Yu. Pobedinskiy I.M.
  • Year: 2012
  • Issue: 6
  • 0
  • 2293
  • Pages: 178-182