Development of an algorithm for managing an educational organization based on feedback and value-based management

Relevance. In the modern world, building management systems based on feedback that can provide the necessary client variability and versatility of the management structure for effective automation is a complex and multifaceted task. This is especially relevant for educational organizations, where management must take into account the specifics of the educational process, the needs of students and the requirements of educational standards. Effective management systems allow for quick responses to changes in the external and internal environment, which helps to improve the quality of education and the satisfaction of all participants in the educational process. Purpose of the study. The purpose of this study is to develop an algorithm for managing an educational organization based on value management principles, taking into account the features of the digital transformation of higher education. This involves creating a flexible and adaptive management system that can effectively respond to feedback from clients (students, teachers, employers) and optimize processes in accordance with the priorities and values of the educational organization. Research tasks. 1. To determine the sequence of actions for managing an educational organization based on negative feedback, using the provisions of the marketing management concept. This includes analyzing current processes, identifying problem areas and developing measures to address them. 2. To create a formalized mechanism for managing an educational organization based on value, which will take into account the unique features and priorities of the organization. 3. To propose a method for quantitatively assessing the multidimensional space of client value for an educational organization. This will allow for an objective measurement of client satisfaction level and identification of areas for improvement. 4. To determine a management algorithm that will correspond to the features of the selected client space configuration and will be aimed at maximizing client value. Such an algorithm should be flexible and adaptive to account changes in client needs and expectations. Materials and methods. To achieve the purpose of the research, a comprehensive analysis of scientific literature on the management of educational organizations and digital transformation was conducted. General scientific methods and approaches were used, including abstract-logical and structural-logical analyses, as well as systems analysis. Information was collected from open sources, including publications in scientific journals, research reports and data from educational platforms. Results. 1. The sequence of actions for managing an educational organization based on negative feedback was determined using the provisions of the marketing management concept. This includes collecting and analyzing data on problems, developing and implementing measures to solve them, and monitoring the effectiveness of the measures taken. 2. A methodological approach to forming a multidimensional space of client value was proposed, which allows for the individualization of the process of creating value for the client for each educational organization. This creates conditions for using a universal management structure adapted to specific needs and features. 3. A management algorithm has been formulated that corresponds to the features of the selected client space configuration. This algorithm includes mechanisms for collecting and analyzing feedback, developing and implementing corrective measures, and assessing their effectiveness.