Strategies and innovative solutions for ensuring sustainable growth and enhancing corporate competitiveness in the context of digital transformation

 In the context of digital transformation of the global economy, it is essential to rethink traditional methods of strategic management to ensure sustainable growth and enhance corporate competitiveness. This article analyzes modern strategies and innovative solutions aimed at adapting businesses to the digital era. The purpose of the study is to examine the applicability of strategic management approaches in the context of digital transformation and to develop a conceptual organization management model. To analyze the theoretical and methodological aspects of strategic management of an organization in the context of digitalization, the study employed methods of analyzing open-source data, scientific research methods, including analysis and synthesis, as well as deduction and generalization techniques. The article reviews widely accepted concepts of strategic management in the context of the challenges of the digital economy. Current trends in the development of strategic management models are clarified, and tools requiring revision and improvement in the context of digital transformation are identified. Key principles and characteristics of strategic management of an organization in the context of digital transformation are formulated. A conceptual model of strategic management based on these principles is proposed, and the model is further detailed into strategic management tools incorporating innovative approaches to organizational strategic management processes. The key aspects of the new conceptual management model include the structuring of digital strategy tools, the integration of cognitive and scenario-based management, the justification of a digital feedback loop, an adaptive approach to strategy formation, the integration of external and internal organizational resources, and the maximization of the human-centricity index as the target function of the organization’s development. The strategic management process in the proposed model evolves in a spiral dynamic, sequentially passing through four stages: defining strategy and development scenarios, transforming strategy into goals, implementing the strategy, and evaluation with feedback. The model features a three-loop structure, enabling flexible “switching” between development scenarios based on real-time feedback assessment. A promising direction for future research is the development of a methodological approach to forming a strategic management model for an organization in the context of digital transformation, as well as the creation of methodological tools for the proposed model.