Analysis of the distribution of digital tools in the activities of russian enterprises

The relevance of the research is due to the increased interest of enterprises in digitalization and the use of digital technologies and tools in business processes. Enterprises are increasingly faced with the need to use digital technologies such as artificial intelligence, cloud services, big data analysis technologies, etc. The effectiveness of using these technologies directly affects the quality and speed of business processes, which directly affects the competitiveness. The main purpose of the work is to analyze the spread of digital tools in the activities of enterprises in the Russian Federation. The scientific novelty of the study lies in the assessment of the use of digital tools and technologies by enterprises in the Russian Federation in 2019–2023. The authors conducted a quantitative analysis of statistics on the use of digital technologies and the cost of their implementation. Subsequently, the dynamics of the introduction and application of digital technologies and tools in industries were revealed. The theoretical and methodological basis of the study were research materials on the digitalization of business processes, on improving the digital competencies of enterprise employees, as well as on assessing the impact of digital technologies on the activities of enterprises. Quantitative data analysis, expert and comparative analyses were used as research methods. The information base was statistical data on the use of digital technologies by enterprises, as well as research on trends and management methods in the context of digital transformation. The result of the work was the formation of an assessment of the current state of the spread of digital technologies in the activities of enterprises in the Russian Federation. The results can be used to develop digital transformation strategies and improve enterprise management in the digital economy. The data obtained also allows businesses and government agencies to monitor the process of digitalization and adjust plans for digital development. The main conclusion of the study is that enterprises in the Russian Federation mainly meet basic needs using digital technologies, while there is potential for the development of more complex solutions. In the future, research areas may focus on in-depth analysis of barriers associated with the digital skills of employees, as well as on the development of hybrid models of digital maturity suitable for Russian realities.