Pre- and post-Covid trends in the development of strategic HR management in innovative business structures

The current situation in the economy, emerging under the influence of crisis phenomena, and increased competition in the market require innovative business structures to search for new ways to increase the effectiveness and efficiency of their employees. Trends are shaping a new landscape of strategic HR management, where innovative business structures must be prepared for constant change, invest in employee development and maintain adaptability in the changing environment of modern business. The COVID-19 pandemic has forced businesses to rethink work arrangements where remote work has become an integral part of business processes, requiring new HR strategies to ensure efficiency and support teamwork, increasing flexibility and ensuring smooth operations. In conditions of movement restrictions, digital technologies have become the basis for hiring, training, and motivating staff. The use of data analytics for management decision making has also become an integral part of strategic human resources management. Advances in technology and changes in the business environment have created a need to constantly update employee skills. Companies are actively implementing specialized training programs aimed at preparing personnel for new challenges. The goal is to understand the evolution of approaches to HR management in the “pre-Covid” and “post-Covid” periods. The paper considers the main trends in the development of strategic HR management in innovative business structures under the influence of the variability of the external environment caused by the pandemic and its consequences. The development of organizations using information and communication technologies is analyzed, and the dynamics of Internet penetration in Kyrgyzstan for 2013–2021 are presented. Companies actively implemented digital technologies to support business processes under conditions of restrictions, revised their employment models, introducing flexible forms of employment to better respond to changes in the labor market and use resources more efficiently. In this regard, the types of application of crowd technologies in strategic HR management are presented, providing innovative business structures with the opportunity to effectively use the knowledge, experience and creative potential of many people to achieve strategic goals in the era of digital economy.