Analysis of implementing digital technologies in high-tech healthcare

Healthcare is a sector of the national economy, where there is a trend towards the introduction of innovative technologies. They are tightly concentrated around the digitalization of healthcare, which will significantly expand the range of services provided, improve their quality, and make personalized medicine accessible to everyone. Under these conditions, there is an urgent need to change the methodology for the provision of services. Over the past decade, there have been changes in approaches to patient management, which led to the formation of the concept of medicine of the future, which is a continuous process of preventive health care using high technologies. For example, during the pandemic, one of the main areas of personalized medicine, telemedicine, was actively developing. Being in different parts of the city or country, the patients could receive consulting assistance without violating the recommendations of social distancing. Moreover, due to the increased interest in health monitoring using various devices, personalized medicine is actively integrating with the Russian healthcare system, replacing outdated practices. However, despite all the benefits of personalized medicine, the scientific community is divided into its supporters and opponents. This article is devoted to determining the opportunities and consequences of introducing innovative technologies in the healthcare sector. The forecasts are based on the experience of those countries that have experience in successfully implementing personalized medicine projects. It also demonstrates the role of identifying pharmaceutical biomarkers that reveal patients' predispositions to diseases and can help the doctor prescribe therapy; therefore, this is the key to the success of personalized medicine. The study identifies a range of possible related problems and suggests ways to solve them. The result of the study is the development of recommendations for achieving the maximum effect from the revolutionary step of innovation, without causing consequences from the influence of exogenous shocks. The main provisions and conclusions of the work are aimed at further development of personalized medicine in Russia and can be used in the formation of an effective policy for its implementation.