Currently, the digitalization of various sectors of the economy and social sphere is becoming a strategic task of Russian state policy. However, the use of innovative digital technologies in the Russian industry is limited in comparison with foreign companies. The authors investigate the processes of introducing digital technologies at foreign and Russian companies and their impact on the efficiency of the logistics sector. The study showed, that despite the variety, some digital technologies have negative effect when applied in logistics and lead to the influence of the human factor on work results. The authors consider the RFID technology as an alternative to modern technology. The purpose of this research is to study the possibilities of introducing the RFID technology into the logistics processes of Russian companies and to assess the economic feasibility of its implementation in practice. The database was provided by a company for transportation of oil and oil products – LLC “Transneft--Logistics”. The authors identified such problems in the work of the logistics system as: weak integration of transport and storage facilities, insufficiently organized work of different types of transport, violation of delivery schedules, ineffective use of carrying capacity. These disadvantages lead to losses and an increase in the cost of transporting goods. These problems are typical for the logistics systems of many domestic companies. To eliminate them, it is proposed to introduce the digital RFID technology. Evaluating the cost savings of RFID versus a bar-coding system showed effectiveness of the former. The calculation of the annual economic effect and the payback period of the technology also gave a positive result. The authors propose to use another digital technology, blockchain, in combination with RFID. Automation based on RFID–blockchain decreases the influence of human factors, provides information and economic security of logistics processes, improves labor productivity, eliminates losses and reduces costs. In current conditions, these factors are essential for increasing the quality of products and the competitiveness of domestic companies.