The relevance of the study is due to development and implementation of state measures in the field of energy conservation and energy efficiency in the regions of the Far Eastern Federal District of Russia. The article is dedicated to study of prerequisites for the development and implementation of policies in the field of managing the demand for electricity in the regions of the Far Eastern Federal District, which are members of the United Energy System of the East. The article identifies and describes the specifics of the energy system of the Far Eastern Federal District and the OES of the East, covering such aspects as territories, technologies, the energy market, the systemic, structural and economic issues. We have analyzed the legislative measures aimed at improving the energy policy of the given macroregion, aimed at increasing the investment attractiveness of these territorial entities. Based on analysis of the structure and characteristics of the parameters of demand for electricity consumption in the given areas, we have proved the effectiveness of the tools introduced for managing the demand for electricity in order to improve the energy efficiency of the territories of the Far East. Based on the study of the parameters of electricity demand of the OES of the East in terms of different periods, and on analysis of the technological features of the power system of the OES of the East in contrast with the UES of Russia, we have concluded that the power system of the Far Eastern macroregion incurs high costs covering the uneven demand for electricity; the energy costs can be in fact reduced through using demand management tools. The article provides a rationale for introducing a model for managing the demand for electricity in Russia based on individual pilot regions or macroregions. Identifying the structural characteristics of the energy system of the Far Eastern Federal District, we have proposed using the power system of the OES of the East as a platform for implementing a pilot project to study, develop and test the mechanisms of demand management in Russia, which will not only reduce the cost of electricity supply for consumers of the Far Eastern macroregion, but also further extend the positive effect of demand management to other regions of Russia.