A theoretical situation, where the developer creates a new technology for the purpose of commercialization and the entrepreneur sees the increase of business competitiveness as the main task, has been modeled for the analysis of innovative processes. It was revealed that the measures of state support of innovative activity are aimed at stimulating the implementation of a joint strategy of the entrepreneur and developer. However, the proposed behavioral models are neither a standard nor a rule for the scientific and business communities. An analysis of the interaction between the developer and the entrepreneur was carried out using the concept of agreements developed by Boltanski and Theveno. Obviously, the market agreement plays a dominant role for the entrepreneur, and a creative one for the developer. Certainty is present in the interaction only provided that both the entrepreneur and the developer are within the framework of the same agreement. In our case, complete mutual understanding arises if the developer’s scientific and technical problem and the entrepreneur’s organizational and production problem are approached as a whole. At the same time, the entrepreneur either must be a leader in the industry or strive to be one, constantly improving the business processes. The maximum probability of making a deal arises in the case the developer has preliminarily studied the production task solving which implies improving the functioning of the system. At the same time, the number of intermediaries and stakeholders should be kept to a minimum. To increase the effectiveness of innovative processes, it is advisable to develop an appropriate organizational and innovative mechanism that allows to optimize and distribute the administrative and market management of processes and participants in innovative activity. This mechanism should be based on the following principles: institutionalization of the task-setting process for developers; distribution of administrative and market approaches to tasks, resources and executors of innovative processes in the region; systematic work to prioritize high-tech markets, industries and companies that affect the development of the region; impact on the factors of interaction between the business community and the research sector of the economy: economic benefits, risk level and transaction costs.