In the face of increasing global competition, accelerating technological progress, the imposition of sanctions on the part of developed countries, the the innovation process, its speed, depth and volume become the determining factors of economic development of Russia. Keeping pace of economic growth, especially in today's environment, is a complex multi-level task related to all the main spheres of social life. One of the main solutions to this problem is the concept of clustering of regional economies and the development of their innovative orientation. A number of regions have already successfully implemented this initiative, while the majority are just beginning to form innovative regional clusters based on the integration of domestic scientific developments in the real economy. So far, Russia has not yet formed effective organizational and economic mechanisms of converting scientific and technological developments into innovative products, which reduces the possibility of modernization transformation of the regional economy. In this context, there is an urgent need to develop a mechanism of interaction between scientific, educational and economic centers of the region, starting immediately with the creation of an intellectual product in the form of new ideas, concepts, technologies, methods and ending with the release of the product on the market. This mechanism should be based on the historically established, and potential social relations. Construction of appropriate social relations is a prerequisite in the process of commercialization of scientific and technical developments, as one of the most difficult phases of the innovation cluster is an effective and mutually beneficial cooperation of the founders of scientific and technical developments, the business community of the region and enterprises in the region, which complicates the process of integration of the performance of scientific and educational organizations in the real economy. The planar model of interaction between the actors of the territorial cluster considered in the paper allows to accurately analyze the variation needed for effective commercialization of social relations.