π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2782-6015
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Articles by keywords "Rathmel’s model"

From product marketing to service marketing: the stages in the service marketingmix development

Business and marketing
Egoshina E.V.
  • Year: 2013
  • Issue: 1
  • 975
  • 5950
  • Pages: 130-132