Publication schedule
  • №4 August 2020
    Submission deadline: 1 June 2020
  • №5 October 2020
    Submission deadline: 5 September 2020
  • №6 December 2020
    Submission deadline: 1 November 2020

Articles by keywords "INTEGRATED MARKETING COMMUNICATION; CONSUMER BEHAVIOR AT B2B MARKETS; PURCHASING MOTIVES AT THE MARKET OF INDUSTRIAL PRODUCTS; UKRAINIAN SOLAR ENERGY CONVERSION EQUIPMENT MARKET"

Investigation of the influence of consumer behavior on the formation of integrated marketing communications

Economicmathematical models and tools
  • Year: 2016
  • Issue: 5
  • 182
  • 1614
  • Pages: 117-130