Publication schedule
  • №6 December 2022
    Submission deadline: 7 November 2022
  • №1 February 2023
    Submission deadline: 15 January 2023
  • №2 April 2023
    Submission deadline: 15 March 2023

Articles by keywords "INTEGRATED MARKETING COMMUNICATION; CONSUMER BEHAVIOR AT B2B MARKETS; PURCHASING MOTIVES AT THE MARKET OF INDUSTRIAL PRODUCTS; UKRAINIAN SOLAR ENERGY CONVERSION EQUIPMENT MARKET"

Investigation of the influence of consumer behavior on the formation of integrated marketing communications

Economicmathematical models and tools
  • Year: 2016
  • Issue: 5
  • 188
  • 3060
  • Pages: 117-130