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Articles by keywords "INTEGRATED MARKETING COMMUNICATION; CONSUMER BEHAVIOR AT B2B MARKETS; PURCHASING MOTIVES AT THE MARKET OF INDUSTRIAL PRODUCTS; UKRAINIAN SOLAR ENERGY CONVERSION EQUIPMENT MARKET"

Investigation of the influence of consumer behavior on the formation of integrated marketing communications

Economicmathematical models and tools
  • Year: 2016
  • Issue: 5
  • 199
  • 5080
  • Pages: 117-130