π-Economy
π-Economy Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2782-6015
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  • №1 February 2026
    Submission deadline: 12 January 2026
  • №2 April 2026
    Submission deadline: 9 March 2026
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    Submission deadline: 4 May 2026
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Articles by keywords "INTEGRATED MARKETING COMMUNICATION"

Investigation of the influence of consumer behavior on the formation of integrated marketing communications

Economicmathematical models and tools
Shkurupskaya I.А. Litovchenko I.L.
  • Year: 2016
  • Issue: 5
  • 200
  • 6870
  • Pages: 117-130