SPbPU Journal. Economics
St. Petersburg State Polytechnical University Journal. Economics Peter the Great St. Petersburg Polytechnic University
Since 2008
ISSN 2304-9774
ISSN online 2618-8678
en Английский
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Articles by keywords "BRAND CAPITALIZATION METHODS"

Analysis of approaches to the assessment capitalization brand

Business and marketing
Fominih V.V.
  • Year: 2010
  • Issue: 3
  • 0
  • 1676
  • Pages: 189-192