The subject of this research are non recognized assets in the accounting (which is known as intellectual capital) which represent as a significant part of company assets contributing to company performance and value. The object of the study is the international auditing company KPMG. Based on this study we have evaluated the effect of the value of intangible assets on key performance indicators such as profit, reinvestment rate, invested capital and return on equity. The investigation has shown that the net effect of fair recognition of capital costs on intangible assets of the company for that they are significant competitive advantages is most evident in the estimates of return on equity and reinvestment rates.