π-Economy π-Economy 2782-6015 21 Estimation peculiarities of efficiency of marketing activity of a sociallyoriented company Особенности определения эффективности маркетинговой деятельности социальноориентированной компании Potepkin Maxim max_pot@mail.ru 10 06 2012 3 149 112 116

The article is devoted to issues of estimating effects of socially-oriented company operation and its role in achieving marketing objectives on the society-aimed goods market. Methods system of estimating efficiency of socially responsible marketing activities is offered by the author.

 MARKETING SOCIAL RESPONSIBILITY EFFICIENCY SOCIALLY-ORIENTED COMPANY CUSTOMER LOYALTY THE SOCIETY-AIMED GOODS