π-Economy π-Economy 2782-6015 28 Directions of increase of efficiency of the marketing policy of the enterprise in the conditions of financial crisis Направления повышения эффективности маркетинговой политики предприятия в условиях финансового кризиса (на примере авторитейла) Golov Petr peteravtosouz@ya.ru 10 12 2009 6 90 2 152 156

The actual situation on the car selling market is observed. Particular features of the work of the car selling companies in the period of the financial crisis are analyzed. Recommendations for marketing control policy of car selling companies are proposed.

 EFFICIENCY MARKETING FINANCIAL CRISIS AUTOMAKER RECOMMENDATION