π-Economy π-Economy 2782-6015 45 Features of the development of marketing strategies in crisis Особенности разработки маркетинговой стратегии в условиях кризиса Kozlov Sergey sergk85@mail.ru 10 10 2009 5 85 251 255

The article deals with theoretical aspects of the formation of an integrated economic strategy of the company. Features of the development of marketing strategy for companies in crisis. We recommended marketing strategies for businesses, depending on the structure strategy and life cycle

 THE ECONOMIC STRATEGY OF THE FIRM THE STRUCTURAL ELEMENTS OF THE STRATEGY MARK ETING STRATEGY THE LIFE CYCLE OF AN ENTERPRISE