π-Economy π-Economy 2782-6015 60 Principles of application of the valuable approach by development of the marketing concept of development of the retail trading network Принципы применения ценностного подхода при разработке маркетинговой концепции развития розничной торговой сети Sakulin Stanislav 10 02 2009 1 71 308 313

The author offers principles ofapplication ofthe valuable approach by development ofthe marketing concept ofan output ofcommercial network structures on the consumer market in which basis the hierarchy ofneeds ofA.Maslou lays.

 marketing the marketing concept retail business the consumer market network structures