Developing an organization's social responsibility in the context of its sustainability

Social responsibility is the most important component of any organization. It should be integrated into its development strategy. Along with economic and environmental components, it creates prerequisites for sustainable development of the enterprise. Having analyzed the existing approaches to defining the concept of “social responsibility”, it can be defined as a systematic and deliberate activity aimed at minimizing the negative social impact of the organization on society and bringing a positive impact on social and human capital. The relationship between social responsibility and sustainable development creates value and long-term success of the organization. The purpose of the study is to develop social responsibility of the organization in order to increase its sustainability. In the process of research, general scientific methods (scientific abstraction, analysis and synthesis, unity of historical and logical), as well as special methods: comparative and functional analysis were used. Based on these methods, the relationship between social responsibility and the priorities of sustainable development of the enterprise is substantiated, a strategic map and a program for the development of its social responsibility are developed. To achieve the stated goal, the article analyzes the social responsibility of the enterprise in relation to the external environment based on the perception of product quality by consumers (customers). The assessment of the internal social responsibility of the enterprise is carried out according to such indicators as: costs of health protection and ensuring safe working conditions for employees of the enterprise; the number of trained employees; analysis of provided social guarantees and benefits. All this made it possible to establish the relationship between the strategic goals of social responsibility and the priorities of sustainable development of the enterprise by the main components (economic, social and environmental). The developed strategic map of sustainable development of the enterprise and the proposed draft program for the development of its social responsibility will contribute to increasing the sustainability of the enterprise and its recognition in the external environment. The implementation of the social responsibility development program will require significant changes in the personnel management process. They will concern the distribution of responsibilities, instruction and training of personnel in the field of social responsibility, the obligations assumed by the administration of the enterprise in this area of activity.