Digital transformation of industrial business models: conceptual approaches and scenarios

Under the influence of the deepening digitalization of the economy and society, the practice of digital transformation of business models in industry is expanding, aimed at creating new technological, economic and market competitive advantages for industrial enterprises. Management studies have repeatedly emphasized the crucial role of digital business models in increasing the competitiveness of industrial enterprises, but the conceptual provisions, intra-organizational processes and factors that ensure the innovative development of industrial business models in difficult and uncertain conditions remain insufficiently studied. The purpose of the study was to develop a logical model for choosing a scenario for the business model digital transformation based on the systematization of conceptual approaches to digital business transformation, principles and criteria for its successful implementation. The following results were obtained in the course of the study. The methodological features of the digital transformation of business models in industry were identified, reflecting the industry’s technological and socio-economic specifics of industrial business. The conceptual approaches to the digital transformation of the business model were classified according to three criteria (3P): the Prompt, the Principle and the Path of transformation. The interrelationships of conceptual approaches within each classification feature according to the parameters of timing, regularity, novelty, degree and speed of changes influencing the choice of the transformation scenario were revealed. A logical model for choosing a digital transformation scenario of a business model was proposed, which made it possible to identify and justify a digital transformation scenario based on an analysis of the factors of digital readiness of an industrial enterprise and the choice of a specific set of conceptual approaches to digital transformation, taking into account the criteria of commercial feasibility and economic efficiency of transformation, the viability of the business model and/or the created value proposition, as well as the principles of intra-organizational and external coherence, balance of strategic orientation, flexibility and adaptability, principles of project management. The obtained scientific results can be used in the development of strategies and projects for digitalization and digital transformation of industrial enterprises. Further research in this area can be developed in the direction of specifying criteria for the success of the digital transformation of industrial business models (to the level of economic indicators for each conceptual approach and scenario), as well as testing the proposed logical model for choosing a scenario for the business model digital transformation in the practical activities of industrial enterprises and other economic activities.