Development of the market for industrial medical products in the context of digitalization and Industry 5.0

The purpose of the research is to study the features of the development of the market of industrial medical products in the context of digitalization and transition to Industry 5.0, as well as to analyze the impact of digital technologies on economic relations in this sector. The relevance of the work is due to the global processes of digital transformation and the need to adapt medical markets to new technological challenges, which is particularly important in the context of import substitution and the desire for technological sovereignty. The research methodology includes a mixed method of analysis, which combines quantitative and qualitative approaches. The authors used statistical data, analytical reports and materials covering current trends and dynamics in the global and Russian markets. Special attention is paid to analyzing the competitiveness of the Russian medtech market and the role of digital technologies in its development. The main results include: 1) characterization of the features of the global and Russian medtech markets in the conditions of digital transformation management and Industry 5.0; 2) identification of key trends, such as the active introduction of artificial intelligence, telemedicine and IoT, as well as their impact on the structure and dynamics of the market; 3) development of recommendations for managing the development of the medtech market, including the concepts of circular transformation and ecosystem approach; 4) proposal to use the Living Labs concept as an effective tool to accelerate the implementation of innovations. The scientific novelty of the work lies in the system analysis of the convergence of Industry 5.0 principles and digitalization in the medtech sector, as well as in the proposal of new approaches to market management, taking into account global and local challenges. The practical value of the paper lies in proposing recommendations for the strategic development of the medtech market in the context of the digital economy. The conclusions confirm that Industry 5.0 creates new opportunities for the development of the medtech sector, but also requires active actions in innovation management and cooperation between science and industry. Future research directions include in-depth analysis of the role of living labs and ecosystems in accelerating technovation in the medtech market.