Development of business models of industrial enterprises in the digital economy: conceptual aspects
The industrial sector of the Russian Federation is currently called upon to provide the necessary foundation for the formation of technological sovereignty of the country, necessary for the effective functioning of the domestic economy. The ongoing digital transformation of all industries is aimed at maintaining the technological independence of enterprises and the state, accelerating the technological development of Russian companies and ensuring the competitiveness of manufactured products. At the same time, the business models of many domestic industrial enterprises are still on the way to achieving digital maturity in the global market. The conceptual methodological database of aspects is a fundamental, but less studied area of the enterprise business modeling process. Therefore, the study of conceptual approaches to the development of business models of industrial companies in the Russian Federation in the context of digitalization of the economy is extremely relevant. The authors have established that the conceptual approach to the development of a business model of an industrial enterprise should be based on determining the possibilities of digitalization of its business processes, assessing the level of digital maturity and readiness for business transformation. As a result, the study showed that the assessment of the achieved parameters of digital maturity of enterprises should be based on an objective analysis of the prerequisites, factors and conditions for the development of business models of enterprises under the influence of various digitalization processes. The fundamental methods of factor and strategic analysis allowed the authors to identify the most significant opportunities and threats for domestic industries, caused by the influence of global trends in the digitalization of the socio-economic environment and the digital transformation of enterprises in general. The results of the study are supported by a systematic study of scientific works by leading experts in the field of digital economy, as well as data from an expert survey conducted in 2022 of representatives of enterprises in the industrial sector in several regions of our country. The study identified factors that not only impede the processes of digital transformation of business, but also stimulate them. The specification of these factors, as well as the conceptual aspects of the development of business models of industrial enterprises of the Russian Federation in the digital economy outlined in this regard, can be useful both to practical managers of the domestic industry and to a wide range of researchers of modern global trends in the ongoing digitalization of the economy.