The formation the concept of the digital transformation of economic entities

Research aims and objectives. One of the important modes of transport is water transport. The article describes the current state of water transport in Russia within the framework of the development of digital technologies and reveals the problems and challenges of economic entities of water transport. It also describes the issues of forming the concept of digital transformation for the water transport industry, which highlights key aspects of planning, implementation and scaling of digital solutions with an emphasis on specific features of this industry. Innovative approaches in the field of water transport are considered, which, according to the author, will contribute to increasing economic efficiency and improving the sustainability, safety, and environmental activities of the industry. Materials and methods. The research applies institutional, systemic approaches to proposals for building the foundations of the concept of a strategy for the digital transformation of economic entities on the example of water transport activities. Results. To implement the concept of digital transformation, the Program for the Development of Information Technologies of Economic Subjects of Water Transport should be developed, which will become the technological basis of digital transformation and determine the main directions for the development of the technical and infrastructure base to ensure the implementation of digital transformation, in particular: information technology organizations, telecommunications, infrastructure, use of domestic software, – as well as determine priority digital technologies for economic entities of water transport. Conclusion. The development of the concept of digital transformation for water transport enterprises represents not only a technological shift, but also an integrated approach to business process optimization, improving efficiency and increasing competitiveness in today’s dynamic environment. To successfully implement digital technologies, it is necessary to take into account not only technical aspects, but also cultural and organizational changes. Employee engagement, cybersecurity, as well as the continually updating of the strategy taking into account the dynamically changing digital environment – those are the key components of successful digital transformation. Digital transformation in water transport not only increases the efficiency of enterprises, but also contributes to the development of the industry as a whole.