Strategic potential of business aviation ground handling enterprises

According to the publicly available scientific articles, a lot of different scientists research company strategic potential in various sectors of the national economy. It is important to mention that not even one business aviation researcher ever explored a method of calculating the strategic potential index of business aviation ground handling companies. Scientific sources fail to provide even one definition of strategic potential of business aviation ground handling enterprises. The field of the business aviation ground handling has also never been under study, especially as a field separate from business aviation in Russian Federation as a whole. The purpose of the research is to create a method of calculating the enterprise strategic potential index according to the available theoretical data and the actual results of enterprise activity in terms of business aviation ground handling. The objectives of the article are: to research the activity of the main Russian business aviation ground handling enterprises during the period from 2019 to 2022, to analyze the influence of external and internal factors to strategic potential of the business aviation ground handling enterprise, to create and prove the method of calculating the strategic potential index of business aviation ground handling enterprise. As a result of the study, the meaning of strategic potential of business aviation ground handling enterprise was established and the method of calculating the strategic potential index of business aviation ground handling enterprise based on the results of analyzing the activities of such leading domestic enterprises as FBO Vnukovo-3 and FBO Pulkovo-3 was created. It was established that key external and internal factors have huge influence on the strategic potential of business aviation ground handling enterprises. However, the enterprises are not always capable of changing these factors in order to systematically improve them.