About the strategy for restoring Russian organisations after COVID-19

Economy and management of the enterprise

The paper considers the choice of strategies for development of Russian companies in the post-crisis period as one of the most important tasks of post-crisis development. It is expected that some existing trends will accelerate and new ones will appear in the process of business recovery. It is noted that modern world communities did not hesitate to stop the economy in order to save human lives, because in the case of Covid-19, thinking only about the economy meant putting people’s lives at risk. It is shown that human capital has long been the basis of modern economic growth and stopping the coronavirus epidemic at any cost is not only ethically correct, but also economically profitable. We indicate that the only effective method of containing infection was the General isolation of the population, stopping transport links between countries and “freezing” the life of cities. The article based on the results of lessons from Covid-19 lists several end-to-end trends that will obviously last long enough in the post-crisis period. The research proves that even in the pre-crisis period, under the influence of mega-trends and challenges of the digital age, the approach to doing business changed, i.e. there was a change in business models due to the integration of “disruptive” digital technologies into all aspects of the company’s business activities, reducing the horizon for strategy development and introducing new flexible organizational forms of work. The article substantiates a theory that Russian companies which relied on digital business models will be better prepared for the new post-crisis reality. It is argued that everything related to the Internet infrastructure and digital platforms will become growth points in the very near future, and that the greatest success in the modern world will be achieved by companies that will be able to build and manage networks around themselves. We analyzed different concepts and versions of management which show more similarity of their basic principles than differences, and give recommendations on business recovery for managers of Russian companies based on the development of ecosystems and the platform economy.