The Irkutsk region has competitive advantages over other regions of the country, a certain development potential, but it is subject to various threats. At the same time, it does not have a developed insurance market to withstand them. The region is characterized by palliative of problems arising from the implementation of risks; there is no development concept of the insurance protection system. This eliminates the benefits of insurance as an effective risk management tool, which provides not only compensation, but also prevention of losses. This also leads to inconsistency in the actions of insurers, each of which solves its own problems, not always in the interests of the region. The Irkutsk region takes a stable 17th place among other constituent entities of the Russian Federation in terms of the amount of insurance premiums accumulated on its territory. At the same time, it does not demonstrate any special qualitative changes in the insurance market. In order to identify promising areas of its development, based on an analysis of existing threats, demographics of legal entities, the quality of fixed assets, and the level of incomes of the population, the paper assesses potential segments, development of which can solve not only economic, but also social problems of the region, as well as minimize negative consequences of the centralization of the Russian insurance services market. The main problems that consumers of insurance services face when there are no local insurance organizations on the market and no support from regional authorities that did not attach importance to the possibility of attracting resources of the insurance community to minimize possible losses for a long time. The author concludes that it is necessary to develop a strategy for the development of the insurance market in the Irkutsk region, increase the level of social responsibility of insurers operating on it, strengthen business ties between insurance entities, change the approach to providing insurance protection based on market hyper segmentation, and develop socially relevant programs which take into account behavioral and psychographic characteristics of recipients of insurance services with different levels of risk and income.