Managing the promotion of new developments based on digital technologies
The economy of industrialized countries is developing through the creation of new equipment, equipment, technologies, transport systems. The process of generating, disseminating, using knowledge and developing new technology contributes to the updating of the technological base. Innovative entrepreneurship develops strategies for effective promotion of scientific developments in products and technologies. Knowledge, intellectual resources, information technologies, automated systems, developed infrastructure of the national innovation system, modern technological platform, high technologies play a crucial role in the activation of the innovation process. Russian enterprises need to actively implement high-tech developments, the results of intellectual activity (RIA). The article reveals the role of digital technologies in production management, in the dissemination of knowledge and the promotion of new developments to world markets. The importance of patent policy in ensuring the competitiveness of industrial enterprises is shown. In the context of the development of the world market of high-tech products is required to form a strategy for research, design and technological works, based on a preliminary forecast assessment of the demand for development. It is necessary to implement a set of technological solutions that will allow Russian companies to compete successfully in the market of high technologies and expand the export of high-tech products. The promotion of the products to be created on the world market should be preceded by participation in international exhibitions, congresses, associations, and active multilateral international cooperation in this sphere. Promotion of products of the high-tech sector should be directed, first of all, to support the transnational sector, which in the long term will contribute to the modernization of production and the strengthening of the level of the innovative component of the Russian economy. Digital technologies have a significant potential for accelerating innovation processes, therefore, the indicators of investments in the development of the company's digital potential are an important factor of its competitiveness in modern conditions. The 4th industrial revolution is a new level of organization of production and creation of high-tech products. Digital technologies, such as the Internet of things (IoT), large data (big data), the use of mobile devices and devices transform the ways of social interaction, economic relations, institutions. There are new ways of cooperation and coordination of economic agents for joint solution of certain tasks (sharing economy). The digital technology sector plays a key role in innovation. The digital infrastructure is developing and becoming more accessible. The quality of communication networks is increasing as 4G and fiber-optic data transmission technologies are introduced. At the same time, prices are decreasing, in particular, for mobile communication services, opportunities for using mobile devices for Internet access are increasing, which, ultimately , allows to predict the ever wider coverage and development of digital technologies in the world. At a sufficiently high level of implementation of innovative projects in research and production enterprises and the patent activity of developers, there is a too low percentage of Russian inventions on the world market. To solve this problem, a methodology is needed, based on an analytical toolkit for managing the creation and promotion of new developments, which allows to proactively identify unique developments and promote science-intensive products to the world market. The analysis of the commercial attractiveness of the innovation project has a significant impact on the final choice of the innovation strategy. The article reveals that the choice of strategy for the commercialization of intellectual activity results can have different solutions: it is preferable when the technology complements the business of the enterprise and is used in its own production. Emerging business models, network structures based on new production and consumption technologies are transforming traditional market relations and require new solutions in the field of management of a modern firm.