Features  of  the  competitive  environment   in  the  market  of  tourist  services  and  competitiveness  of  travel  companies

In article questions of a condition of the competition in the market of tourist services and competitiveness of travel companies are considered. The competition role from SWOT analysis positions is shown. The special attention is paid to diagnostics of the competitive environment in the market of tourist services. Basic provisions price and not price competition methods in tourism branch are stated. The special role of innovative activity for ensuring competitiveness of travel companies locates.