Evaluation stages of loyalty of buyers to the enterprises of modern formats

Business and marketing
Authors:
Yanenko Marina B. Koulikova Oksana M.
Abstract:

Article studies the concept of «loyalty» and its various components connected with material and non-material aspects and the degrees of satisfaction of consumers by quality of the trading service as being a product of trade enterprise. Authors offer the methodological approach to an estimation of loyalty of buyers to the enterprises of a modern format.