The expert and consumer appraisal of a retail business competitive position

Economy and management of the enterprise
Authors:
Skrinnikova Irina A. Dikanov Maxim Y.
Abstract:

The problems of theoretical conception of such definitions as competition, competitiveness and competitive position are considered in the article. The model of the expert and consumer appraisal of a retail business competitive position based on represented marketing researches and patterns theory is offered.